Tom Sheil

About Me

I’m an experienced email marketing professional with a proven track record of driving customer engagement, retention, and revenue through targeted, data-driven campaigns. With expertise across multiple CRM platforms and ESP, lifecycle flows, and A/B testing, I specialize in building scalable programs that support both performance goals and long-term brand growth. I also have an extensive amount of experience improving email deliverability and launching new IP's and Domains. Beyond email, I bring a full-funnel digital marketing background that includes hands-on experience managing Google Ads (Search, Display, and Remarketing), executing SEO strategies for content and technical optimization, and running high-performing social media campaigns across platforms like Facebook, Instagram, and LinkedIn. My integrated approach ensures consistent messaging and measurable growth across all touchpoints.

Skills & Tools

• Email Lifecycle Strategies (Welcome, Abandonment, Re-engagement, etc.)
• CRM Platforms: Salesforce Marketing Cloud, Klaviyo, Iterable, HubSpot
• ESPs: Salesforce Marketing Cloud, Listrak, Iterable, Mailchimp, Zaius, Braze, Sailthru, Mailgun, Sendgrid, Emarsys
• Segmentation, Personalization, and Audience Targeting
• Deliverability Optimization & Email Compliance
• A/B Testing & Data Analysis (Google Analytics, Looker, Mixpanel)
• HTML/CSS for Email Templates
• Marketing Automation & Journey Building
• Email Deliverability (IP & Domain Warmup, DMARC, DKIM, SPF)
• SEO, Google Adwords, Social Media Campaigns (Facebook, Instagram, LinkedIn)

Industries

• E-commerce/DTC
• Retail
• Education
• Startups
• Automotive
• Agency
• B2B

Certifications

• Analyzing and Visualizing Data with Microsoft Power BI
• Email Marketing by Hubspot
• Google Analytics Certifications (Beginners & Advanced)
• Salesforce Marketing Cloud

Portfolio Highlights

• Cart Abandonment Flow Optimization – Implemented strategies to help increase recovery rate through subject line testing, segment refinement, and multi-channel triggers.
• Welcome Series Redesign – Boosted first-purchase conversion by double digits with improving onboarding emails and brand storytelling.
• Re-engagement Campaign – Reactivated over 40% of dormant users with a re-engagement series targeted by user behavior and A/B testing.
• Email Deliverability – Improved Email Deliverability from 66% to 99% within two weeks through ISP segmentation & getting the IP's and Domains unblocked by service providers.
• Improved SEO Ranking - Improved ranking for certain keywords and brought them from page 9 and later to page 1.

Contact

Email: tom@sheilmarketing.com

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